Arcade Fire– Neon Bible
The artwork and design of Neon Bible is an homage to early cinema, motion studies (inspired by Eadweard Muybridge), and German Expressionism. Using high contrast black and white 16mm Maurice captured sci-fiesque images of a 1910 pipe organ (Saint-Zotique Church in Montréal), synchronized swimmers inspired by Busby Berkeley numbers (wearing custom made wetsuits emblazoned with X’s were created by Renata Morales), and a little girl reading the Brothers Grimm fairy tale, "The Wolf and the Fox”. Maurice designed a six-foot neon sign of a bible with a built in sequencer that allowed the pages to turn at various speeds. We shot the sign with cinematographer François Miron on 16mm color reversal film then scanned the frames to use in the packaging. These iconic images were used for LP, CD, and special packaging which included a lenticular CD cover and two flip books.
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Neon Sign , 16mm film
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Sculpture, 16mm Film, Photography
The album was released as an LP, CD and deluxe CD packaging (that comes in a clamshell box with a lenticular cover, accompanied by two 32-page flip books). The footage was projected at live shows, and was used for the website and merchandise (t-shirts, buttons, stickers, 7” singles).
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Artwork & Packaging design by Tracy Maurice
(Layout assistance from Morgan Charles and Maggie Fost)
Album cover shoot:
Directed by Tracy Maurice
Production assistance: Jean-Luc Della Montagna for NúFilms
Additional Production assistance: Sach Baylin-Stern
Director of Photography: François Miron
Costumes: Renata Morales
Still Photographer: Christophe Collette
Thank you to: McGill Synchronized Swim Team, Jenny Craig, Elle Nunnerley-Paquette,
Chloe Vice, Michelle Adelman and the entire crew who gave their time and
energy to make the project happen.
Thanks to Paul McKee for set-up coordination and assistance.
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1 — Rolling Stone
2 — Juno Awards
